The fine jewelry trade is a very particular market. In fact, it is not intended to provide a need or comfort. Well, its sales are based on promoting feelings or emotions full of symbolism from ancient traditions. If you are the owner of a fine jewelry business and you are looking for good ideas to attract customers, in this article we will show you what are the best marketing ideas to attract customers?
The best marketing ideas to attract customers to fine jewelry
A survey reveals that two-thirds of fine jewelry buyers start their search online before buying. Others use social media for information and help. For this reason, digital media are an excellent marketing strategy to create communities around your company or brand. These are the best marketing ideas to attract customers:
Search Engine Paid Advertising (SEM)
This is one of the best ideas to attract customers, invest so that your ads appear as high as possible in search engines. Make the most of your investment by optimizing what you cancel for each click dividing it towards your buyer persona. Another thing you can do is create display remarketing campaigns to attract interested users.
Organic search engine optimization (SEO)
Ranking high in organic search results is a good marketing idea. Doing this is very profitable and will allow you to increase sales, without the need to resort to large advertising investments. However, it takes time to see your results. Hence, the importance of optimizing SEO to improve web positioning. Keep these concepts in mind:
- Audit your web page, look for bugs in meta descriptions, usability, URL.
- Design content of interest to attract more web traffic.
- Link your website to social networks.
- Optimize your keywords.
Create marketing strategies for jewelry in your emails
Having a good database will allow you to create personalized newsletters with offers and promotions. Email marketing is very effective for remarketing, you can divide and personalize emails to users who have visited your website or social networks.
Write in a blog about jewelry
Creating a blog is a very profitable marketing idea. Writing on a blog is cheap and only takes time, although not much, the results can be very effective if you talk about the right topic. Search for ideas for articles that may interest your audience, remember to use keywords, and be patient.
Use social media
Social media is a very effective marketing tool for attracting potential customers. Through social networks, you can promote your products and manage your brand. For example, you can create an Instagram profile for business and a Facebook page for your business.
Google My Business
You can register your jewelry in Google My Business so that it appears in local search engines. This facilitates interaction with potential customers through the Google Maps search engine and as a result, you will attract more customers to your store.
Use Google Shopping or Marketplace
Using Google Shopping or Marketplace is a very good marketing idea to attract customers, as they are huge digital markets in which you can promote your fine jewelry, and in this way reach more public.
Although these portals ask for a percentage for each sale, it is always good to have an item available in a Marketplace. You may not get many sales, but they will help you reinforce your brand.
We hope this article has been very useful for you, write to us your respectful comments, your opinion is important to us and remember to share this information with your family and friends.
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